What's better than creating an identity from scratch? Creating one with two of your closest university friends. When I finished university, I had a group of friends who went out to Gran Canaria to start their own Hostel. I designed their logo and from there we then worked together to create artwork for the rest of the hostel.
The main mark is made up of a simple compass to tie in the hostel's sense of adventure and outdoor activities. Using a nice vibrant yellow, it really helps to tie in the exotic weather of the Canary Islands. We also created a wide range of icons to be dotted around the hostel to help people navigate their way around the three levelled building.
Refining the brand came in the form of printer collateral and also the visual design of the artwork that is hung around the hostel.