Daniel Gregory is an independent, bespoke furniture maker who specialises in striking pieces made from a range of materials. His pieces are creative, sleek, and noticeably sharp. He asked me to create him an identity that his clients could trust with the same professional flare reflected in his work.
We crafted an identity that took inspiration from the sharp edges in his designs and relevant to him by utilising his initials. The branding assets were formed to mimic technical drawings to further reinforce the craftsmanship that goes into his designs.
Using simple colours allowed us to bring in a strong gold colour to bring in the bespoke elegant feeling Daniel wanted to achieve. This was taken forward onto the business card design. The word templates were kept simple so Daniel could update them himself with ease and on any machine with Microsoft word.